Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Ultimate Guide To Running A Customer Feedback Program
Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and…
B2B Content Marketing Trends Of 2018
B2B marketers dedicate 28% of their total budget to content creation, according to Datanyze. This…
The Playbook To Planning Your Virtual Event
If you’re thinking about “going virtual” with an event for the first time, you’re probably…
Clean Up Your GDPR Act: What GDPR Means For Your Sales & Marketing Strategies
GDPR continues to give B2B organizations a tough time. Many marketing and sales professionals worldwide…
4 Key Results Of Advanced Marketing Planning
In order to drive revenue goals, marketing executives in B2B organizations must collaborate with different…
Why Influencer Marketing Is The Next Big Thing
Research shows 59% percent of marketers are planning to increase their influencer marketing budgets over…
11 Exciting B2B Marketing Trends You Need To Know In 2019
December is finally here and planning for 2019 is in full swing. This infographic from…
The 2018 Marketing Impact Report
At a “current state” level, this report shows that priorities for SaaS enterprises are clearly…
The Audience & Demand Planning Benchmark Survey Report
Marketing’s ability to be effective and efficient is directly related to how much a company…
The Birth Of The B2B Consumer
Your B2B buyer is living in an on-demand world. Netflix serves up personalized recommendations to…
Tear Down Data Silos: Common Challenges To Data Activation & Opportunities To Drive Better Results
New research from Dun & Bradstreet shows that 82% of B2B marketers said managing the…
2019 Database Strategies & Contact Acquisition Survey Report
Improvements In Data Initiatives Continue As B2B Orgs Strive To Meet Buyer Expectations, Privacy Regulations…
