Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions
By combining quality content with a remarkable experience, marketers can drive engagement rates and boost…
Getting Emotional In B2B Marketing
Buyers are 50% more likely to make a purchase based on emotional factors than functional…
New Research Shows Marketers Are Rethinking Nurture Strategies With New Channels And More Targeted Approaches
Lead nurturing has been a pillar of demand generation practices and programs over the past…
How Marketing Ops Translates Strategic Goals Into Tactical Plans – Webcast
Marketing operations is the quarterback during planning season — they have the data to know…
ABM Hits And Headaches
This infographic from Uberflip outlines the top priorities of marketers diving into ABM, as well…
Breaking Down The 4 P’s Of A Successful Lead Follow Up
How companies follow up with inbound leads can drastically impact their sales funnel and ability…
The Benefits Of Aligning IT And Marketing
Thought leaders tend to focus on the benefits of aligning marketing and sales, but the…
From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns
It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are…
The Future Of The Customer Experience: Top Trends To Pay Attention To In 2018 And Beyond
This infographic from HubSpot details the rising importance of the customer experience in the purchase…
B2B Marketing’s Big Blindspot — The Data That Can Unlock Better Results For Every Marketing Function
Content is at the heart of all B2B marketing, providing the foundation for everything from…
Do I Really Need To Worry About Content Experience?
This infographic from Uberflip details the value of content marketing and the need for optimization.…
The 2018 State Of Database Quality
B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant,…
