Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Anatomy Of A Successful B2B Sales Email
Since email acts as the primary communication tool for many B2B sales reps, the channel…
The 2017 B2B Innovator Awards
The inaugural class of B2B Marketing Innovators is made up of 34 executives across a…
8 B2B Marketing Myths Debunked
B2B marketers have a boatload of data and third-party research at their disposal. But it…
How Customer Review “Conversations” Strengthen Buyer Intent for Software and Service Providers
Given the complicated nature of B2B solution purchases, it’s important to maintain the strength of…
Who Is Today’s CMO?
This infographic from Act-On Software highlights key takeaways from the company's latest CMO Index Report.…
Why Marketers Must Take Content Marketing More Seriously
Quality content defines a marketing team's ability to engage prospective buyers and provide the information…
Building The Modern Market Research Stack
While traditional market research methods certainly have their place, the world has changed for marketing…
Writing Effective Text Messages To Promote Your Business
Text message marketing is tricky: there are no videos, images or graphics to entice recipients…
How Payscale Generates Qualified Leads And Consistent ROI
Payscale: A Case Study As marketing has gone digital, traditional push techniques like displays and…
2017 State Of Video Marketing
Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey Online video…
Content Intelligence In Five Minutes
Content intelligence has the potential to give B2B marketers full context into their content, but…
Artificial Intelligence for Sales and Marketing
The fastest, easiest way to engage, qualify and follow-up with sales leads With new marketing…
