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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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The Comprehensive CTV Launch Checklist For B2B Advertisers

The Comprehensive CTV Launch Checklist For B2B Advertisers

Are you ready to experience the difference Connected TV (CTV) can make in your B2B…

Your Guide To High-Performing B2B CTV Ads That Don't Suck

Your Guide To High-Performing B2B CTV Ads That Don’t Suck

Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do…

Executives Are Embracing AI, But Many Feel Pressured To Move Quickly

Executives Are Embracing AI, But Many Feel Pressured To Move Quickly

Artificial intelligence (AI) is perhaps the fastest growing technology we've ever seen, and it'squickly cementing…

Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them

Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them

Aired: November 30, 2023 @ 2 PM ET / 11 AM PT Junk leads have been…

The Top Generative AI Tools For B2B Marketers

The Top Generative AI Tools For B2B Marketers

Generative AI is quickly cementing itself as a staple of marketing strategies, due to its…

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…

12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content

12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content

While AI—and specifically ChatGPT—have the potential to streamline key marketing and salesprocesses, the machine learning…

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the…

5 Effective Ways To Justify Your Marketing Spend

5 Effective Ways To Justify Your Marketing Spend

With budgets tighter than ever, the C-suite is wielding its red pens and slashing costs…

ChatGPT Prompts For SEO

ChatGPT Prompts For SEO

For modern marketers, crafting content with SEO in mind is a nuanced but necessary process.…

What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…

3 Things Every High – Performing SaaS Landing Page Does Right

3 Things Every High – Performing SaaS Landing Page Does Right

SaaS landing pages are a dime a dozen, meaning it's imperative for marketers to ensure…

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