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Reports

What's Working In Intent-Based Strategies

Intent data is taking the industry by storm — according to Demand Gen Report's 2021 Database Strategies & Contact Acquisition Survey Report, B2B teams are going beyond using basic demographic and firmographic data to collect deeper intelligence on prospective buyers, with 62% looking to incorporate intent insights into their processes. But, with many vendors claiming to offer some form of…

2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

Content is even more critical in our digital-first world. When we conducted our 2020 Content Preferences Survey in February of last year, the world was not prepared for what was to come in the months ahead. Now, a year into a pandemic that rocked our personal and professional lives, B2B organizations have pivoted to virtual engagement and digital content strategies…

What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution

Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally. Marketers are now forced to reconsider their current metrics and focus on different insights that would accurately portray the…

2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations, pointing to efficient…

What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. As offices were temporarily closed and companies successfully switched to remote work models, the dynamics…

2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

This year's Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making their databases a top priority, with an emphasis on refining and enhancing current approaches. According to the 2021 survey, 28% of marketers have a database acquisition strategy with significant room for improvement, down from nearly 50% last year. This report highlights the current state of…

What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized interactions with buyers has dramatically increased in 2020. According to Demand Gen Report's 2020 Buyer Behavior Study, 76% of buyers are expecting more personalized attention from marketers and salespeople because they want to develop an intimate relationship with the people/brand marketing to them. Some marketers…