The CMO role continues to evolve as marketing leaders face constant pressure to generate revenue and drive growth in a post-pandemic world, while keeping their head above water to thrive in the age of the customer. In this report, eight heads of marketing from different industries and various stages of growth will sound off on their top challenges and priorities for 2023 and beyond. To gain greater perspective on the B2B CMO role, Demand Gen Report queried these leaders to better understand:
- How the CMO role has evolved and expanded among various organizations;
- Key lessons fueling GTM strategies for the new digital age;
- Top channels, tactics and programs showing positive results;
- The tools and solutions shaping their strategies; and
- Their plans for building and guiding a modern and diverse marketing organization.
Read on to hear from:
- Jaimie Punishill, CMO at nCino, Inc
- Lydia Flocchini, CMO at SurePoint Technologies
- Megan Heuer, CMO at Aite-Novarica Group
- Jim D’Arcangelo, CMO at AWeber
- Bryan Law, CMO at ZoomInfo
- Lisa Ames, CMO at Norwest Venture Partners
- Leslie Alore, Global VP of Growth Marketing at Ivanti
- Deb Wolf, CMO at Lookout
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