2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts
Lead generation blends the physical and digital worlds, even though it primarily operated in the latter for the past two years. However, as intermission ends and the curtain gently reopens on in-person gatherings, the world of lead gen is shifting once again and challenging marketers to cohesively target prospects across both in-person and digital channels. With 63% of marketers ranking…