Reports
Intent Data: It’s Becoming A Key Ingredient For Revenue Growth
The increased utilization of intent data among B2B organizations has already been well documented in…
2020 B2B Buyer Behavior Study: Purchase Plans Still Progressing Despite Disruption, But With Increased Expectations For Relevance & Personalization
Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be…
The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy
In the current state of martech, B2B marketers’ enthusiasm for technology seems to have cooled.…
2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics
In this time of social distancing and economic uncertainty, it is more important than ever…
What’s Working In Demand Generation? Rethinking Traditional Channels & Testing New Tactics To Boost Buyer Interest & Engagement
As buyers grow more selective with their content consumption and time, generating and maintaining demand…
What’s Working With B2B Content Syndication?
The growth of organizations embracing content syndication provides opportunities for forward-thinking organizations to take advantage…
Fueling Demand Gen With Events
B2B Brands Investing In New Tools & Tactics To Drive Insights From Interactions Into Their…
2020 Content Preferences Study: B2B Buyers Increasingly Looking For Credible “Show-And-Tell” Experiences To Drive Buying Decisions
During a time of “social distancing,” where in-person engagement and education is being replaced with…
B2B Brands Blending Traditional Acquisition Strategies With More Targeted Engagement Approaches For Hybrid Model
ABM has long been moving past the hype cycle as a well-entrenched part of overall…
The State Of AI-Fueled Sales Enablement
It is a prime time in the B2B ecosystem for digital transformation. This is especially…
Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers
The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and…
2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond
The foundations of marketing and sales automation have positioned B2B businesses to scale for growth,…
