Reports
What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content
It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email…
State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape
Video and audio content have both benefited the marketing industry in countless ways. Instead of…
2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects
Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success…
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs
Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing…
What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data
As B2B buyers’ expectations for digital experiences continues to rise, so will the bar for…
What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success
Direct mail is still a key channel to engage prospects, customers and even employees in…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers
Modern growth marketers crave data to measure the impact of their outreach, identify and shore…
2022 B2B Buyer Behavior Survey: Orgs Must Remain Agile As Buyers Conduct Self-Service, Anonymous Journeys
The days of marketing and sales controlling the buyer’s journey are long gone — but…
What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence
B2B marketers are focusing on a way to utilize both earned and paid media to…
What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention
We live in the age of instant gratification where we expect everything to come to…
2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams
As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel…
