Reports
2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives
As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for…
2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology
Over the past decade, marketing automation platforms (MAP) have become the center of most tech…
What’s Working In Personalization? Marketers Rely On Relevancy To Drive Targeted Buying Experiences
Personalization is no longer a demand — it’s an expectation. With clear influences on the…
2022 Database Strategies & Contact Acquisition Benchmark Survey Report: Personalization, Third-Party Partnerships Top Priorities As Marketers Move Toward More Mature Database Strategies
A marketing campaign is only as good as the database behind it. As B2B teams…
State of Sales Technology: Top Brands Adopting New Applications & Approaches To Increase Reps’ Productivity And Efficiency
The bottom line in this digital-first climate is it’s a buyer’s world and sales reps…
What’s Working In Email Marketing? Organizations Rely On Clicks & Personalization To Drive Campaign Success
Marketers can never go wrong with the classics — with an average ROI rate of…
What’s Working In Partner Relationship Management? How Channel Teams & Partner-Friendly Management Solutions Optimize Program Engagement
Effective partner relationship management (PRM) — always a challenge for even the most skilled channel…
What’s Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising
Although Gartner research found that marketers’ digital ad spend increased by 72% in 2021, marketing budgets…
State Of Database Quality & Accuracy: Keeping Databases Up To Date Remains Crucial; Organizations Adapting To Changing Privacy Restrictions
Database maintenance is one of the least glamorous aspects of B2B marketing. But it’s arguably…
What’s Working In Account-Based Marketing? Organizations Focus On Experiential Campaigns & Internal Alignment For ABM Success
The popularity and successes of account-based marketing (ABM) are unmatched. Demand Gen Report research revealed…
2021 State Of Video Marketing: B2B Marketers Double Down On Digital Channels & Metrics To Create Engaging Video Content
In a digital-first B2B industry, video and interactive content is playing a major role in…
2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing
In this year’s Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the…
