Reports
What’s Working In Content Marketing In 2021: Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World
Content has always been king, but it took a pandemic to remind us just how…
What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns
In 2021, B2B buyers are taking more control over their buying journeys, demanding brands do…
2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn
To find marketing success in today’s digital-first world, organizations must focus on analyzing available data…
2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging
With B2B buyers demanding more personalized interactions with brands that recognize them across channels, marketing…
What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components
Direct mail is the gift that keeps on giving — literally. With 68% of recipients…
2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies
As the B2B martech landscape continues to grow, the industry is no longer waiting around…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers
With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings
With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager…
What’s Working In Intent-Based Strategies?
Intent data is taking the industry by storm — according to Demand Gen Report’s 2021…
What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution
Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and…
2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement
While there’s no shortage of best practice claims for ABM, there’s plenty of certainty surrounding…
What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives
It’s difficult to find a year that presented more challenges for demand generation marketers than…
