Reports
2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships
This year’s Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making…
What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions
With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized…
2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less
In this virtual-only world, content is more important than ever. However, withslashed budgets and small…
2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies
As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken…
The State Of Integrated Marketing In B2B
Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated…
2020 State Of Video & Interactive Content
Marketers Leverage Simplified, Personalized Video & Interactive Content To Effectively Engage Target Audiences With B2B…
What’s Working In ABM In 2020?
When most of the world went into lockdown back in March 2020, sales and marketing…
2020 Lead Nurturing Survey Report
Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel…
What’s Working In Virtual Events:B2B Orgs Enhance Digital Experiences With Videos, Interactive Networking & Tech To Mimic In-Person Engagement
It’s no secret that COVID-19 has changed demand generation. The B2B sector has had to…
2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies
As most B2B brands have been forced to go all-in with digital marketing and sales…
What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19
With events and face-to-face engagement off the table, B2B marketers have been forced to accelerate…
What’s Working In Revenue Operations: Successful RevOps Teams Treat Every Lead Like Gold To Enhance The Customer Experience
The disruption of COVID-19 has slowed a lot of pipelines and frozen deals for many…
