As B2B buyers grow more empowered, marketing and sales teams will look to provide seamless customer experiences in 2018 through the help of individualized personalization, AI technologies and a renewed focus on data.
These are just some of the trends highlighted in our annual State of Marketing Automation Outlook Guide. This guide features interviews with thought leaders from companies such as Act-On Software, SiriusDecisions, Dell EMC and Forrester Research.
Read on to see what our panel of industry experts and practitioners predicted for 2018.
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