2023 Lead Nurturing & Acceleration Benchmark Survey: The Power Of Leveraging Multiple Campaigns & Touches
Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside influences. As organizations walk the tightrope of mass layoffs and tightening budgets, it’s clear that effectively nurturing leads is becoming more challenging. As indicated in the “2023 Lead Nurturing Benchmark Survey,” 43% of marketers believed their lead nurturing strategies needed improvement, while only 31% rated…