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2024 Database Strategies & Contact Acquisition Benchmark Survey: Refining Focus On First-Party Data Collection & Enhancing Data Actionability

Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database strategies throughout 2024. In fact, 62% of respondents to the “2024 Database Strategies & Contact…

2023 Lead Nurturing & Acceleration Benchmark Survey: The Power Of Leveraging Multiple Campaigns & Touches

Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside influences. As organizations walk the tightrope of mass layoffs and tightening budgets, it’s clear that effectively nurturing leads is becoming more challenging. As indicated in the “2023 Lead Nurturing Benchmark Survey,” 43% of marketers believed their lead nurturing strategies needed improvement, while only 31% rated…

B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality

Despite all the turbulence taking place in the B2B industry, the one constant is practitioners' needs to buy new products, technologies and solutions. As buyers navigate through a stormy economy, the "2023 B2B Buyer's Behavior Survey" found that the two biggest factors practitioners are dealing with operate in direct contrast to each other. While most respondents (31%) indicated that they…

2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision

The B2B world is operating in a bleak reality: Everyone's budget got ripped up due to economic uncertainties, forcing practitioners to slim down their marketing plans. But to properly allocate budgets and resources, companies must take a hard look at their measurement and attribution strategies so they can increase the precision of their marketing activities. With that in mind, new…

2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase

An adept content marketing strategy is one that is treated as a living document — it must be continuously re-evaluated and enhanced to meet the ever-changing needs of B2B buyers. Yet, new research from Demand Gen Report reveals a sizable gap between the content today's buyers crave and what marketing teams are currently churning out. Most respondents (54%) said they…

2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

Facing an economy that may or may not have dodged a recession bullet, channel ecosystem professionals are somewhat confident that significant gains in partner-attributed revenue are possible. Almost 60% of respondents to the "2023 Channel Partner Marketing Benchmark Survey" anticipated that partner-generated revenue will climb more than 10% this year, while just under a quarter predicted gains of more than…

2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation

There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech layoffs and the impending demise of third-party cookies. With those three challenges creating the perfect storm for disruption, Demand Gen Report's "2023 Demand Generation Benchmark Survey" found that marketers are responding in-kind by looking to strengthen the tools and strategies already at their disposal to…