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2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

Content is even more critical in our digital-first world. When we conducted our 2020 Content Preferences Survey in February of last year, the world was not prepared for what was to come in the months ahead. Now, a year into a pandemic that rocked our personal and professional lives, B2B organizations have pivoted to virtual engagement and digital content strategies…

2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report, more than 90% of company executives and channel leaders expect to increase revenue directly attributed to their partner ecosystems this year. In addition, respondents noted…

B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

Marketing automation is continuing its decades-long reign as a household name for most B2B marketing organizations — research shows that 75% of marketers are currently using at least onetype of marketing automation. However, experts agree that these platforms still aren’t utilized to their fullest potential, even after all these years. Many marketers still consider marketing automation as something you can…

Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels

  The events of 2020 turned most B2B organizations' demand generation strategies on their heads, causing marketers to pivot and reallocate budgets to rely solely on digital engagement. But with a new year ahead, B2B marketing teams are taking the lessons they learned from 2020 and doubling down on what worked. The 2021 Demand Generation Benchmark Study revealed that B2B…

2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

This year's Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making their databases a top priority, with an emphasis on refining and enhancing current approaches. According to the 2021 survey, 28% of marketers have a database acquisition strategy with significant room for improvement, down from nearly 50% last year. This report highlights the current state of…

What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized interactions with buyers has dramatically increased in 2020. According to Demand Gen Report's 2020 Buyer Behavior Study, 76% of buyers are expecting more personalized attention from marketers and salespeople because they want to develop an intimate relationship with the people/brand marketing to them. Some marketers…

2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken the utmost priority. With this shift, most companies have reinvented or started to reinvent their strategies to include more account-based programs in their marketing strategies. As a result of these trends, companies in 2020 are doubling down on ABM as a means of reaching and…