DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive analytics and data-powered strategies.
The acquisition announced April 9 are for Bound, a leader in AI-driven website personalization, and DemandJump, a marketing strategy platform specializing in search behavior insights. DemandScience officials noted as AI-driven marketing is evolving rapidly, these moves strengthens its ability to deliver real-time intelligence, predictive insights, and outcome-focused marketing strategies.
“We’re seeing strong signals that the B2B market is returning to growth,” said Derek Schoettle, CEO of DemandScience in a statement. “With these acquisitions, we’re giving marketers more value and greater efficiency—right when they need it most. By integrating powerful AI capabilities into our platform, we’re helping customers drive pipeline faster, with less effort and more precision.”
Background on Bound, DemandJump
Bound is a web personalization platform that uses AI and real-time data to tailor website experiences to individual visitors. Its technology identifies key audience segments based on firmographic, behavioral, and intent signals—then dynamically adjusts content to increase relevance and boost conversion. Adding Bounds to DemandScience provides intelligent website orchestration to their offering that gives marketers the power to turn anonymous web traffic into engaged pipeline, without relying on dev teams or manual targeting.
A marketing strategy platform that uses AI to uncover the exact questions and search behaviors potential buyers, DemandJump replaces guesswork with precise, data-backed recommendations on what to write, what keywords to target, and how to rank. DemandJump’s IP integration into DemandScience allows marketers to only engage the right audiences but create content in a more efficient way that speaks directly to what those buyers are actively researching.
AI and Intelligence at Core of DemandScience’s Vision
DemandScience has been actively investing in AI innovation, embedding machine learning and predictive analytics into its product suite. The acquisitions of Bound and DemandJump add critical intelligence layers to the company’s offerings, empowering marketers to:
- Optimize demand generation with predictive insights, identifying high-intent accounts and improve engagement.
- Enhance content effectiveness, matching content to buyer needs based on real search intent.
- Deliver personalized website experiences that increase conversion rates through AI-driven web customization.
Shaping the Future of AI-Enabled Demand Generation
Alongside these acquisitions, Greg Jordan has been promoted to Chief Product Officer, reinforcing the company’s commitment to AI-driven solutions. This news means DemandScience is on track to empower businesses to maximize their marketing investments with smarter, high-performing demand generation.
With Bound’s AI-powered personalization and DemandJump’s content intelligence, DemandScience are redefining demand generation to ensure interactions are smarter, more relevant, and results-driven.
“With the addition of Bound and DemandJump, we are transforming marketing complexity into a competitive advantage,” said Greg Jordan, Chief Product Officer at DemandScience. “These technologies enhance our capabilities with real-time personalization and precise content intelligence, empowering marketers to act faster, engage more effectively, and confidently drive pipeline. This is a significant step forward in our mission to change how B2B marketers convert data into revenue.
For more information, visit www.demandscience.com.
