COVID-19 Update
Subscribe

Research

The 2016 ABM Benchmark Survey Report

Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report's first-ever ABM Benchmark Survey Report found close to half (47%) of marketers surveyed have an ABM strategy in place, and 33% indicated they are planning to implement ABM within the next 18 months. Just 20% said they had no strategy or plans to implement ABM. While ABM has…

2016 B2B Buyer's Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

Countless studies demonstrate that today's consumer demands an exceedingly high level of customer service from brands. Our annual survey reveals that B2B buyers are becoming similarly scrupulous when making purchases.According to the results of our Sixth Annual Demand Gen Report 2016 B2B Buyer's Survey, B2B buyers are scrutinizing potential vendors more closely than ever. While timely deployment, personalized messaging and…

The 2016 Lead Scoring Survey Report

Long considered a core component of demand generation programs and a key functionality of marketing automation, lead scoring is seeing mixed success among B2B organizations.Demand Gen Report's "2016 Lead Scoring Survey," fielded in March and April, found an overwhelming majority of marketers (86%) are using lead scoring as part of their demand gen strategy.However, nearly half of those surveyed admitted…

2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis

More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they want shorter, interactive content that educates rather than sells. Those were among the findings of the 2016 Content Preferences Survey Report.In addition, buyers said they want content that can help them benchmark their strategies, as well as highlight success stories from others…

Cracking The Code Of Sales & Marketing Alignment

Let's be honest: marketing and sales alignment is a recurring topic of discussion. But recent findings from a study conducted by Demand Gen Report shows that there is a way to align teams and maximize opportunitites. This study shows how roughly 1,000 marketing and sales reps are suffering from misalignment and what could bridge the gaps, including: The true importance…

2016 Demand Generation Benchmark Report

Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%) of marketers expecting an overall increase, and more than one-third (39%) of marketers expecting a rise of 20% or more, according to respondents to the 2016 Demand Generation Benchmark Report. While the number of respondents expecting their demand gen budgets to rise remained essentially the…

The Database Marketing And Contact Acquisition Survey Report

B2B marketers realize that their contact database is a critical component of successfully reaching revenue goals, and they have tangible objectives focused on better defining and reaching their total addressable market as well as becoming more targeted in reaching defined segments. Most of them are far less interested in merely growing the database in size, choosing instead to find and…