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Research

2012 B2B Marketing Automation Vendor Selection Tool

Raab Associates’ 2012 B2B Marketing Automation Vendor Selection Tool (VEST) draws on nearly 200 data points for 22 B2B marketing automation vendors. It uses these to build product and vendor fitness scores that show which vendors are most suitable for small, mid-size and large organizations. Results are displayed on easy-to-understand charts that make it simple to see which products are…

Content Preferences Survey Report

Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies,DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy…

Guide To Marketing Automation Solutions - May 2012

The B2B marketing automation industry is growing rapidly, as organizations tap technology to enhance their demand generation efforts and implement processes for repeatable success. Marketing automation providers across the board indicated record-breaking growth in Q1 2012, as well as plans for aggressive expansion in personnel and product offerings. According to SiriusDecisions benchmarks, 18% of B2B organizations are using a marketing…

CMO Study: Insights from the Global Chief Marketing Study

This CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront — and the opportunities they envision — in increasingly complex times. It also illustrates how closely CMOs’ perception of the marketplace…

3 Critical Components Of Maximizing Your Automation Investment

Many marketing automation users struggle to realize the full value of their investment because they have not implemented a systematic process for lead flow that is not only comprehensive, but also scalable. Moreover, organizations that are not optimizing the technology are unable to garner key metrics to analyze and refine campaign effectiveness. This brief highlights the need for process-based insight,…

State Of Demand Generation 2012 Report

The State of Demand Generation 2012 is a complimentary download that features trending insight and forecasts from nearly a dozen experts in the field. The report highlights demand generation trends on deck for 2012, including socializing the salesforce, connecting marketing to the C-Suite and mobile marketing, as well as strategies to create killer content and demonstrate clear value propositions. //…

Chance Favors The Prepared Mind: Understanding The Science Of Sales Intelligence

The influx of prospect, customer and target market information has caused a dilemma for sales practitioners. While this flood of data provides sales with endless resources, it also presents the possibility that the best sales opportunities are drowned out by irrelevant information. Sales intelligence allows sales teams to improve the quantity/quality of leads, maximize selling time, and accurately unify customer…