Research
2017 ABM Benchmark Survey: 74% Of Marketers Say Its Meeting Or Exceeding Expectations
Research Shows Early ABM Rollouts Hitting The Mark In Meeting Business Goals, As B2B Organizations…
2017 Lead Nurturing & Acceleration Survey Report
With sales cycles averaging between six and nine months, lead nurturing is becoming an…
2017 B2B Buyers Survey Report
Risk-Averse Buyers Expect Consistent, Personalized Experiences Throughout Complex Journey According to the findings of Demand…
The 2017 Marketing Measurement And Attribution Survey Report
Measurement has emerged as a top priority for B2B marketers, as they look to learn…
The 2017 Content Preferences Survey Report
Content consumption habits among buyers continue to shift, and while buying cycles have grown longer…
2017 Demand Generation Benchmark Survey Report
Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement Doing more with less…
The Campaign Confidence Gap
New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected…
The State Of B2B Lead Scoring
How An Aligned Scoring Strategy = Big Payoffs For Marketing & Sales Data-driven approaches to…
The 2016 ABM Benchmark Survey Report
Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report’s first-ever ABM Benchmark…
2016 B2B Buyer’s Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review
Countless studies demonstrate that today’s consumer demands an exceedingly high level of customer service from…
The 2016 Lead Scoring Survey Report
Long considered a core component of demand generation programs and a key functionality of marketing…
2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis
More than half (51%) of B2B buyers rely on content now to research their buying…
