Research
Cracking The Code Of Sales & Marketing Alignment
Let’s be honest: marketing and sales alignment is a recurring topic of discussion. But recent…
2016 Demand Generation Benchmark Report
Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%)…
The Database Marketing And Contact Acquisition Survey Report
B2B marketers realize that their contact database is a critical component of successfully reaching revenue…
2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey
Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and…
The 2015 B2B Buyer’s Survey Report
B2B buyers are an elusive bunch, but now you can take a first-hand look at…
2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content
The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey…
2015 Benchmark Study: What’s Working In Demand Generation?
More than one third (38%) of B2B marketers expect their demand generation budgets to grow…
The 2014 Lead Nurturing Benchmarking Study
In Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are…
Demand Gen Report’s 2014 Content Preferences Survey
In Demand Gen Report's 2014 Content Preferences Survey, B2B buyers revealed that they rely are…
The 2014 B2B Buyer Behavior Survey
While the sales cycle is getting longer and buyers continued to wait to engage with…
Killer Content Awards: Powerful Content That Moves Buyers
Demand Gen Report's Second Annual Killer Content Awards recognize organizations that have created cutting-edge content…
Demand Gen Report’s 2013 Content Preferences Survey Examines Latest Content Trends
In Demand Gen Report's 2013 Content Preferences Survey, B2B buyers revealed that they rely on…
