B2B marketers realize that their contact database is a critical component of successfully reaching revenue goals, and they have tangible objectives focused on better defining and reaching their total addressable market as well as becoming more targeted in reaching defined segments. Most of them are far less interested in merely growing the database in size, choosing instead to find and develop the most relevant contacts for their business.
However, the new Database and Contact Acquisition Survey Report, conducted in August by Demand Gen Report, revealed the majority of B2B organizations admit their current strategies and processes are lagging.
