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Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Aired On: March 24, 2021 @ 2 PM ET / 11 AM PT The self-serve digital buyer journey has empowered buyers while challenging marketing and sales operations to effectively identify which people and buying groups should be prioritized for sellers. To do this effectively requires looking beyond traditional lead scoring methods and incorporating all of the relevant buying signals. Join…

Achieving Personalized ABM at Scale–YES, It’s Doable!

Aired On: March 10, 2021 @ 2 PM ET / 11 AM PT Now on-demand, we're showcasing a panel of inspiring women who have established themselves as B2B marketing leaders through their success-leading, game-changing marketing and account-based programs. We will discuss how to engage the buying committee within your target accounts by creating personalized campaign destinations that accelerate the decision-making…

What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

Aired On: April 12, 2021 @ 2 PM ET / 11 AM PT 2021 Channel Research Uncovers 7 Ways to Enhance the Partner Experience & Optimize Your Program If you're a channel leader trying to identify where your partner program is falling short or how it could produce better results — this webinar is for you. Channel partners are longing…

No More ABM FOMO: Insights From New TOPO ABM Research

Aired On: February 4, 2021 @ 2 PM ET / 11 AM PT Do you have ABM FOMO? Are you falling behind your competitors? Or are you ahead of the curve but not getting enough credit? Find out where you stand as we kick off 2021.Join RollWorks, TOPO (now Gartner) and Demand Gen Report for this exclusive webinar on February…

Enterprise ABM: Simplify Complexity & Optimize Performance

Aired On: September 30, 2020 @ 2 PM ET / 11 AM PT What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs and sophistication of your operating environment. Reflective of the simpler needs of smaller organizations, most of this…