Accelerate Demand & Enhance Customer Experience Through Personalized Engagement
Aired On: Sept. 14, 2021 @ 2 PM ET / 11 AM PT
Most sales and marketing teams have databases that check the box on volume. But making those contacts relevant and actionable is still a critical issue to drive profitable growth. Revenue teams remain trapped in silos and burdened with manual work, which makes it harder to engage with relevance. Those efforts are further complicated by the buyer's need for privacy, which has led to a demand for personalized sales and marketing experiences.
View this session to learn how organizations are looking to better align to drive account-based strategies. Plus, hear how Bottomline Technologies modernized its GTM approach and journey to align its teams, data and technology to accelerate growth by:
Leveraging first- and third-party data to better understand customers;
Building out targeted audiences to improve the ability to reach and engage buyers with relevance; and
Understanding how and when to engage accounts throughout the journey.