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Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

Aired On: May 18, 2023 @ 2 PM ET / 11 AM PT

Chances are, if you’re relying on form fills alone to hit MQL or revenue targets — you’re slipping behind. Add the tight competitive market thanks to economic shifts, and you’re probably looking for any untapped buyers you can find. The good news? Marketers have access to more signals than they may realize. And that means better leads for your sales team to work.

We said leads for a reason — they aren’t dead, and your sales teams know they never will be. Sales just never wanted your poor-ft, form-fill-only leads that hit vanity metrics. So, how are revenue teams capturing more high-fit leads?

As a follow-up to RollWorks’ recent webcast during Demand Gen Report’s Campaign Optimization Series, MJ Joseph, Principal Revenue Marketing Manager, and Jo Eichhorst, Principal Program Manager of GTM Operations, will deep dive into strategies that unite revenue teams and accelerate the path to profit with the new MQ.

You will learn:

  • How to surface 5 key buying signals with ready-to-implement ABM plays to 4X your top-of-funnel;
  • How to filter through the noise at the top of your funnel to send high-quality leads to your sales team; and
  • How your sales team can personalize outreach with these signals.
  • Be sure to check out part one during #COS23 on April 27 or on-demand to learn why the lead is alive and well, and how to tap into buyer behavior signals to drive consistent quality. Then, join RollWorks on May 18 to get your hard-hitting questions answered and gain practical insights you can apply to your strategy right away.


Marie Joseph Marie Joseph

Johanna Eichhorst Johanna Eichhorst

Klaudia Tirico Klaudia Tirico
Demand Gen Report

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