It Begins With Account-Based Content!
Going with an account-based marketing strategy enables marketers to uncover the true definition of a good and a bad lead by assessing company fit. If you’re new to account-based marketing (ABM), then you’re in the right place. Join us for a webinar on Wednesday, Aug. 10 at 1pm EDT to find out everything you need to know to build an effective ABM strategy, including:
- How to identify the right accounts to pursue;
- How to tier your accounts for time management;
- How to create relevant content for your target accounts;
- and content strategies to help you guide your best accounts through the buyer journey.
Rachel Lefkowitz
Carol Krol
