When “Just Right” Just Works: The Goldilocks Effect Of ABM
Aired On: Oct. 12, 2022 @ 2 PM ET / 11 AM PT
As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.
In this session, you'll walk away knowing:
A "good, better, best" approach to optimize your campaigns using account-based marketing strategies, regardless of your marketing sophistication or business size;
How to align marketing, sales and customer success teams to GTM tactics throughout the customer lifecycle; and
How to scale a multi-dimensional approach to ABM and measure the value of your efforts.
Robert Matthews Principal Product Marketing Manager RollWorks