Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There's a false belief that Intent data is a silver bullet, alleged to solve any and all marketing…

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, high performing, omnichannel account-based orchestrations. But much of today's conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer's journey. The result is often antithetical to the desired…

It's clear that event software and management has changed drastically in this new world. Conference attendees saw firsthand the convenience and affordability of attending virtual conferences when most events moved online in the throes of the Covid-19 pandemic. Meanwhile, brands realized they could host events at a lower cost while reaching a wider audience — in terms of speakers and…