Marketers’ use of email continues to increase year over year. But nowadays, email marketers are focused on increasing email effectiveness, boosting campaign performance and optimizing conversion rates. Plus, today’s customers expect relevant, personalized emails that addresses their needs in the moment. To master this balance, marketers need real-time data and intelligent analytics, as well as a thoughtful, human touch to create emails that move customers closer to important moments — and ultimately into trusted, loyal customer relationships.
To help organizations reach these goals, Salesforce assembled 50 tried-and-true tips to guide practitioners. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this white paper will help you create email that both resonates with customers and proves its own value.
You’ll learn tips for:
Setting every email up for success;
Building customer trust;
Creating results-driven email that converts customers;
Delivering relevant content; and
Making every email contextual in the wider customer journey.