White Papers
Boosting ROI With “Multi-tenant Marketing Automation”
Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales…
The Critical Role of Time in Successful Demand Generation Programs
The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution…
Data Rich – The Payoff Of Marketing Measurement On Revenue Performance
As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB…
The Move From Transactional To Behavioral Marketing
Building The Business Case for An Integrated Customer Acquisition Model The ability to attract new customers…
The Hidden Costs Of Multiple Marketing Tools
Get a reality check of the true cost – opportunity, money, and resources – of…
Blueprint For Using Content To Connect With Buyers
New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects …
Data Driven Audience Segmentation
Audience segmentation plays a vital role in any marketing strategy, and now more than ever…
The Missing Link In Demand Generation
How to turn social media into a profitable demand generation tool Social media is the…
Lead Generation from Start to Finish: A Marketer’s Reference Guide
Lead generation company emedia lays out a content and media selection process for B2B marketers…
Where Do Virtual Events Fit in Your Marketing Mix?
With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual…
A Clearer View of the New Buyer Via the Cloud
What is the real value of connecting in the Cloud? Understand Buyer behavior by looking…
Build Lead-Gen Lures with Video
Using Internal Resources and Online Presentation Tools This white paper written by DemandGen Report summarizes…
