White Papers
Ensuring That Your White Papers Appeal to Busy Executive Readers
Six White Paper Features for Reaching the Busy Executive Reader How often do you download…
Secrets of Successful “From” Names and Subject Lines
“From” names and subject lines help determine whether recipients ignore, delete or open your messages.…
Getting ROI From Your Relationship Capital: The Keys To Unlocking Internal Business Connections
As the old adage goes, it’s not necessarily what you know but who you know…and…
Ten Steps to Effective Email Marketing
Download this white paper to review the latest strategies and actionable steps to deliver…
A New Blueprint For Buyer-Driven Demand Generation Strategy
This new white paper is a great resource for enterprise companies looking to map…
The Price Tag of the Anonymous Buyer
The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors Research by DemandGen Report and…
Emergence of the Social Delivery Platform New Social Media Strategies for White Paper Lead Gen
For the past 15 years there has been no innovation in the way white papers…
The Distributed Marketing Frontier: Realizing the Dream of Truly “Glocal” Marketing
For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and…
Social Media and Marketing: Transitioning from Listening to Customer Engagement
The paper examines the common stages of social media adoption among B2C and B2B marketers,…
CMO Guide to Marketing ROI
There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and…
Don’t Buy Marketing Automation and Let It Collect Dust
7 Common Missteps That Slow The Success and Limit The Impact of Marketing Automation Systems…
Making the Business Case for Marketing Software
Justifying new investments can be challenging in the current economic climate. However, because…
