For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. In today’s digital environment, 87% of customer experience (CX) professionals say customer feedback is more important than ever.
Gathering and acting on feedback throughout the customer journey can help B2B organizations:
- Stay in touch with what is happening in their customers’ worlds;
- Uncover new market opportunities and drive business decisions;
- Guide content marketing initiatives to develop campaigns that resonate with customers; and
- Support customer success initiatives and enhance CX.
This guide will share practical tips to help B2B practitioners fuel data-driven marketing, sales and customer success initiatives through gathering feedback and assessments. Check it out now!
