Data enrichment, when done right, can add tremendous value to your account and contact database. But, it can be a confusing project. How do you choose the right vendor? Do you need more than one vendor? What technologies do you need? How do you maximize ROI?
This guide will cover the key topics on how to ensure success with your data enrichment endeavor so you can maximize the impact of your budget. If you are doing enrichment for the first time, this guide will save you from making some common mistakes. If you have purchased enrichment services before, you probably already have war stories, but can still pick up some useful tips.
You’ll learn how to:
- Determine the processes the data will support;
- Identify your target market;
- Select a data provider; and
- Ensure your organization is GDPR compliant.
