83% of organizations spent more on incentive programs this year than last year. As manufacturers grow more reliant on these programs, they have to begin revitalizing their programs to be more worthwhile for everyone involved.
In addition to detailing areas within channel incentive programs that can be improved, this white paper also covers industry-wide trends relating to:
- Promotion types being run;
- Segmentation of program audiences;
- Costs associated with running programs; and
- The impact of communication on program success.
