While a lot has been solved for on the planning, segmentation, alignment and results fronts, the concept of personalization at scale is what’s keeping many of today’s marketing teams up at night.
A recent survey of B2B marketers engaging in an ABM strategy showed that while creating content by account segment is one of the most effective strategies for engaging target accounts, it’s also one of the most difficult to execute.
This white paper will walk you through how to scale personalized content for ABM. You’ll get tips for:
- Selecting your account approach; and
- Determining the kind of content your need for your ABM strategy.
