School may have been out for summer, but that didn’t mean the learning stopped! In fact, for Demand Gen Report’s inaugural Summer Camp, we explored new concepts, tactics, and creative vehicles, especially when the chaos of the year settled during the warm summer months.
We brought friends together for a weeklong digital summer camp, where we rolled up our sleeves and explored some of the industry’s latest trends and best practices. Attendees enjoyed dynamic, collaborative conversations, tech explorations, and case studies that empowered them to ramp up their strategies through the remainder of 2025.
GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good
Outplay. Outqualify. Outconvert. Welcome to GTM Island— where only the qualified survive.
In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in real buyer signals, context-rich handoffs, and campaigns built for speed and substance.
Josh Baez, Sr. Demand Gen Manager at NetLine, shared the three critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.
During this webinar, Baez explains why to stop chasing clicks and start qualifying buyers by timeline, pain, and urgency; how to launch high-impact lead gen campaigns with precision and scale; and ditch vanity metrics and prove progress where it counts: Pipeline velocity.
From signal scoring to sales activation, this session is a field guide to staying in the funnel and winning the pipeline game for good.
Survival Advisory: The 2025 Webinar Benchmark Revealed
One of the key components of any summer camp is making sure you come away with skills that will help you survey when you are out in the wilderness. At the B2BMX Summer Camp, we showed the benchmarks you want to look for on your map for a successful webinar.
Camp Counselors Drew Brucker of Goldcast and Alex Bleeker of AI Marketing Alliance broke down the lesson learned from Goldcast’s 2025 B2B Webinar Benchmark Report. After analyzing over 19,000 webinars, they have identified the key trail marks that will guide you to successful B2B event strategies. When you look over the map with us, you will find key touchstone that include:
- How to track attendance trends and engagement benchmarks to measure success;
- The performance divide between live and on-demand webinars and how to leverage both formats; and
- What signals true success in webinars versus distractions that don’t deliver ROI.
Equip your team’s map with the knowledge to transform your webinar strategy and drive better audience engagement, higher attendance rates, and measurable outcomes. Don’t miss out on this insightful session to uncover actionable trends and data-driven insights that will elevate your webinar game.
Content That’s Lit: Stoking the Fire of Thought Leadership
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. Using storytelling approaches and techniques that will resonate with your audience, support SEO, and align with today’s complex buyer journeys, this session will help you craft content that inspires, informs, and establishes your brand as a trusted beacon in an online wilderness filled with AI-generated content.
Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, joined Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success.
The discussion provided actionable insights designed to help make an impact with content that sparks curiosity and drives engagement; keep content pipeline flowing and fueled with fresh, unique ideas; and how to tailor your messaging around your audience’s challenges and goals to drive deeper engagement.
