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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

SurveyMonkey Launches SurveyMonkey Forms

SurveyMonkey, a provider of online surveys and forms, released SurveyMonkey Forms, which seek to enable ​​users to create professional forms in a single platform. The new solution features purpose-built templates, customizable form fields and third-party integrations, as well as data and workflow automation tools.

Demandbase Announces New Executive Hires

Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.

Gupshup Debuts Domain-Specific Generative AI LLMs

Enterprise conversational AI developer Gupshup introduced a set of large language models (LLMs) designed for specific business uses and industries. The new ACE LLMs leverage third-party foundation models, like Meta’s Llama 2 and OpenAI’s GPT-3.5 Turbo, to assist enterprise development of conversational generative AI.

Banzai Launches Certified Partner Program, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves B2B agencies with an opportunity to grow their business via the Banzai platform.
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