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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Top Quotes From Forrester’s B2B Summit

At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.

What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals

Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have their initiatives set back by up to two years. On the other hand, McKinsey research found that companies effectively using analytics in service of marketing and sales performance are 1.5X more likely to achieve above-average growth rates than their peers.

Mailgun Releases InboxReady Platform On Salesforce AppExchange

Mailgun, a Sinch company, announced that InboxReady by Sinch, a deliverability platform integrated with Salesforce Marketing Cloud, is now available on the Salesforce AppExchange. The platform seeks to enable marketers to connect their InboxReady and Salesforce Marketing Cloud accounts to monitor and manage deliverability results from a single dashboard.

MeritB2B Rebrands As Anteriad

MeritB2B, a B2B marketing and sales solutions provider, adopted a new name as part of its rebrand. Now formally known as Anteriad, the company will remain focused on growing its data and B2B influence.
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