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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

G2 Hires Amanda Malko As New CMO

G2, a peer-to-peer business and software review platform, announced Amanda Malko as its new CMO. In her new role, Malko will be responsible for driving the brand’s growth and deepening its relationships with buyers.

Demandbase Debuts New ABM Platform Following Engagio Acquisition

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher deal win-rates. The launch comes just a few months after Demandbase acquired Engagio, bringing two big ABM players together.
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