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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality

Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive leadership. But we’re not here to call out all the…

Channel99 Welcomes Bizible Co-Founder Peter Thompson As CTO

Channel99, a new solution in the B2B martech space designed to help marketers measure the quality of channels generating pipeline, announced the appointment of Peter Thompson as Chief Technology Officer. Thompson will be responsible for leading all aspects of Channel99's tech strategy and innovation. This will include managing and executing…

Allego Welcomes Heather Moses As CMO

Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside Allego’s marketing team to continue building brand awareness and help scale the company.
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