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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

New Calendly Routing Tool Aims To Streamline Lead Qualification

New Calendly Routing Tool Aims To Streamline Lead Qualification

Calendly is designed to help individuals, teams and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern digital technology stack by connecting with critical tools to automate scheduling workflows, create a more delightful customer experience and…
Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix leaky lead funnels and recapture lost revenue. The new solution seeks to help RevOps teams break down interdepartmental silos, gain full visibility into the buyer journey and unlock revenue.
How LHP Grew Average Lead Value By 3X

How LHP Grew Average Lead Value By 3X

As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the marketing team knew they needed to get…
Clari Acquires DealPoint; Expands RevOps Platform With New Features

Clari Acquires DealPoint; Expands RevOps Platform With New Features

Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller connections. In addition, Clari announced a new suite of execution insight solutions to help…
Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and customers at every step of the customer journey for maximum engagement. Back-Of-The-Box Details Birdeye Messaging is designed as a real-time engagement tool…
Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with prospects. The partnership seeks to help sales and marketing professionals increase prospect engagement, conversion and alignment through shared visibility into target accounts.
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