Banzai, an SaaS provider of marketing automation solutions, acquired start-up webinar platform Demio. Terms of the deal were not disclosed. The integration of Demio’s platform positions Banzai as a complete, end-to-end virtual event solution that includes targeted lead generation, virtual hosting and full webinar functionality. “We at Demio are thrilled…

Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research from customer service platform Zendesk. As companies continue to prioritize the customer experience, many are adopting new technology at record speeds to keep up.

Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects.