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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Salesforce Unveils Two Tools For Automated Campaign Tracking And Nurturing

Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools. Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with marketing-approved messaging, is expected to be available by the end of April.…

ON24 Integrates With Act-On To Enhance Webinar Engagement Tracking

ON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform's analytics into the marketing automation platform to enhance lead qualification and accelerate sales. The integration is intended to boost lead scoring and nurturing processes and also can be used to build lists, add contacts and…

How to Align Your Teleprospecting and Sales Teams

By Kathy Rizzo, TeleNet Marketing Solutions How do you get a higher rate of return on your next teleprospecting campaign? All it may take is a little alignment. If sales teams and teleprospectors are on the same page, you may see more leads converting to the pipeline. Aligning your teleprospecting…

Study: Disconnect On Responsibility For Customer Experience

While 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On Software, in association with Gleanster Research.…

Business.com Adds Lead Expansion And Nurturing Services

Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert more quality leads into sales. The Lead Expansion and Nurturing product…

Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers.  Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead nurturing campaigns for less than a year. Those…
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