Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate real marketing work and infuse insights directly into execution.
Rather than introducing dozens of narrow agents or AI assistants, Cordial is focused on fewer, deeper agents that eliminate manual and duplicative work across core marketing operations. According to Cordial’s recent research, 100% of marketers still rely on behavioral signals like clicks and opens to infer intent, while nearly two-thirds say insights are used only for campaign planning rather than live execution. Meanwhile, just 34% of consumers feel brands truly understand their needs, and 43% of marketers report losing customer trust when intent is misread.
Both agents operate within Cordial’s governed agent framework, configured with built-in quality checks, controlled retries, and enforceable guardrails tied to the organization’s brand and campaign standards. Outputs are continuously checked and corrected, allowing agents to improve results without introducing risk.
Cordial’s Matt Howland
As AI collapses the distance between signal and action, Matt Howland, Chief Product Officer at Cordial said this gap becomes harder to ignore, and the ability to anticipate and act on customer intent in real time becomes increasingly critical.
“Most AI tools stop at suggestions,” said Howland in a statement. “We built Cordial Agents to do the work itself. They operate inside real marketing systems, with real data, rules, and guardrails, so teams can move from insight to action without adding manual steps, redundancies, or miscues.”
AI Agent Details
Unlike typical AI assistants that generate drafts or ideas, Cordial’s agents are production systems that do the work. They are designed to ground, govern, execute, and coordinate real marketing work end to end, directly inside live workflows, said company officials.
The Email Production Agent handles the execution-heavy parts of email marketing work, including personalization, audience logic, message orchestration, and measurement. It builds complete emails using production-grade tools designed to run inside live campaigns, not simplified prompts or static templates. Outputs are validated against real customer profiles before they run, ensuring correctness at scale and preventing broken logic from reaching production.
The Data Intelligence Agent works against the same understanding of intent, monitoring campaign and audience performance as it happens. It identifies emerging trends, surfaces issues early enough to act, and recommends next actions while campaigns are still running.
Teams interested in early access to Cordial Agents can join the waitlist at cordial.com/foundry.
