Latest In: Andy Zimmerman

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65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

65% Of Marketers Say Their Personalization Efforts Are Average Or Below Average

Personalization continues to be top-of-mind for B2B marketers. In fact, 74% say it should be a bigger business…

Industry News April 25
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Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage Releases New Tools For Enhanced Personalization, Data Insights

Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data…

Industry News November 1
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Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage Releases SmartSurveys To Enable Personalized, Targeted Engagement

Evergage, a personalization and customer data platform, announced the release of Evergage SmartSurveys, a voice-of-the-customer survey tool designed…

Industry News June 27
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Andy Zimmerman B2B sales cycle Chief Strategy and Marketing Officer for Corporate Visions Chuck Dulde CMO of Brainshark content marketing mark o'connell President and CEO of SAVO sale marketing alignment SAVO Tim Riesterer VP of Sales Enablement for SAVO
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Content Is The Next Frontier In Aligning Sales And Marketing

The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, …

Industry News February 26
Andy Zimmerman CMO of Brainshark Co-Founder and CTO of ion interactive CTO data driven marketing Eloqua Forrester Gartner Jason Stewart Marketing technologist Scott Brinker Steve Woods VP of Demand Generation at ANNUITAS
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Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing

The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…

Industry News August 7
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Brainshark Announces Eloqua Integration At #EE12 User Conference

Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua's marketing automation…

Industry News November 6
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