Latest In: Okta

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A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies

Alignment across organizations has been a hot topic — and common pain point — for many B2B teams…

Industry News November 6
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AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

Industry News July 18
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Okta Elevates Lead Generation 126% With Conversion Optimization

Okta Elevates Lead Generation 126% With Conversion Optimization

Okta, an identity management service provider, was only converting 10% of its website traffic into leads. The company…

Case Studies April 5
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Secure Identity Management With Okta

Secure Identity Management With Okta

Okta is an integrated identity management and mobility management service designed to offer single sign-on for marketing automation,…

Solution Spotlight June 16
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