Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI) solutions, including OpenAI’s ChatGPT, Microsoft Copilot, and Claude Cowork.
This integration, via a Model Context Protocol (MCP) server, unifies marketing performance data across all B2B channels to tie it directly to pipeline. By capturing 10 times more customer signals than traditional attribution tools— including click-less engagement like organic social, email, display, and content syndication— Channel99 provides the first business-ready data foundation designed to fuel generative AI.
According to company officials, the new capability enables marketers to work directly with their cross-channel marketing performance data inside the AI tools they use every day, saving time turning complex analysis into instant, outcome-driven action.
Channel99’s Chris Golec
At the core of Channel99’s Marketing Intelligence Data Hub is a foundation that consolidates performance data across all paid and organic B2B channels, connecting media platforms, intent data, website engagement, and CRM systems at the account level, according to Chris Golec, Founder & CEO of Channel99.
“Customers want to engage with their data and performance insights through the tools they use every day, which are increasingly generative AI solutions,” said Golec, in a statement. “We are removing the guesswork and operational inefficiency, providing fact-based answers in seconds.”
Instant Action
Traditional attribution has largely ignored the clickless interactions that heavily influence buying groups. Channel99 connects these signals to business impact, giving generative AI the intelligence needed to recommend actions with confidence.
By embedding this unified data layer into generative AI platforms, marketers can move beyond static reporting and into real-time strategy execution. Key capabilities include:
- Improving LLM Discoverability: Identify the top-performing keywords and topic clusters driving pipeline to improve brand visibility within AI models and search engines.
- Creating Intent-Driven Audiences: Prompt generative AI to build dynamic account lists based on historical performance data, then instantly receive recommendations for the optimal channel mix and budget.
- Generating Outcome-Based Marketing Plans: Generate complete marketing plans— including vendor selection and projected ROI— simply by specifying a pipeline target.
Channel99’s generative AI integrations are available immediately to Channel99 customers, and new customers can get started today by creating a free account at www.channel99.com.
