Key Takeaways:
- Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The Trade Desk and Google DV360, helping marketers activate data faster within existing media buying workflows.
- The expansion includes more than 90 countries through LiveRamp and new reach into Canada via Environics Analytics, while Audience Explorer and added channels support broader, more precise go-to-market execution.
Intentsify has expanded its B2B audience data offering, making more than 700 pre-built audience segments available directly in leading demand-side platforms, including The Trade Desk and Google DV360.
For the first time, marketers can discover and activate Intentsify’s B2B audience data off the shelf within the platforms where media buyers and planners already work. The library includes more than 300 unique segments not available through other providers and spans five critical data dimensions: intent signals, firmographics, technographics, personas, and business events. By bringing these audiences directly into major demand-side platforms (DSP) environments, Intentsify is reducing friction in campaign setup and accelerating time to value, according to company officials.
Supporting this launch is Audience Explorer, an interactive tool designed to simplify audience discovery and activation. Audience Explorer allows marketers to browse the full segment library, layer segments to create highly tailored audiences, view real-time reach and pricing estimates, and copy segment IDs for immediate activation. For organizations that need more precision, Intentsify offers Custom Audiences tailored to specific solutions, use cases, and buying groups.
Why These Moves are Significant
The move marks a significant step in making B2B advertising easier to activate, more scalable, and more programmatic for modern marketers, said Charlie Allieri, President of Intentsify.
“What we’re announcing today is the result of years of deliberate investment in our data foundation,” said Allieri in a statement. “The acquisitions, the identity graph, the international expansion— these aren’t separate initiatives. They are one coherent strategy, and it’s starting to show up in our results and in the market.”
What is the News Geographical Coverage for Intentsify
Providing B2B organizations with buyer-intent intelligence and the solutions to act on that intelligence, Intentsify’s AI-powered offerings help marketers turn buying signals into pipeline through customized advertising and lead generation programs. With a broad portfolio of data sources and a strong media ecosystem, the company supports full-funnel go-to-market programs designed to accelerate revenue.
Earlier this year, the company entered into a new agreement with LiveRamp that expands its ability to distribute audience data across international markets and additional activation platforms. As a result, its audience data is now available in more than 90 countries, with full availability in key markets including the United Kingdom, France, Australia, Germany, Spain, Italy, and New Zealand.
Additionally, the company is extending its audience solutions into Canada through a new relationship with Environics Analytics, a leading Canadian marketing and analytics provider. Beginning with availability through The Trade Desk, the expansion gives B2B marketers access to nearly one million Canadian companies and more than 10 million Canadian professionals. The move enables more unified North American campaigns, helping marketers reach buyers across borders with greater consistency and accuracy.
Meeting B2B Marketers Needs
Chris Modzelewski, EVP of Ad Solutions and Data at Intentsify, said the moves are being made at the request of their clients.
“The combination of LiveRamp’s distribution capabilities and Environics Analytics’ Canadian market expertise means we can now deliver the same precision and confidence our customers expect from us in the U.S., globally,” said Modzelewski. “This is just the beginning of where we’re taking our audience reach.”
In addition to audience accessibility and geographic growth, Intentsify continues to expand the channels available to customers as part of its broader go-to-market strategy. Alongside its content syndication and display offerings, the company now supports email marketing, event marketing, digital out-of-home advertising, podcast advertising, and connected TV. These additions give B2B marketers more ways to reach buyers across the full journey and build the repeated touchpoints needed to drive awareness, engagement, and pipeline impact.
