Revenue Strategies

Skura Upgrades Sales Enablement Platform For Greater Visibility

Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process. This next generation technology, which the company calls adaptive sales enablement, is designed to align customer interests and behavior with the content, messaging, and activities…

March 27, 2014
Written by Kim Zimmermann

Need For Nimble, Customer-Centric Marketing Highlights 2014 Sales Acceleration Summit

B2B marketing and sales professionals must work together to meet the ever-changing needs of buyers. To be successful, marketing and sales teams need to personalize their communication with their audiences as they nurture them through the buying cycle. At the 2014 Sales Acceleration Summit — hosted by InsideSales.com — more…

March 18, 2014
Written by Brian Anderson, Associate Editor

Demandbase Adds Automated Audience Building To Retargeting Platform

Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new functionality builds on the company’s recently released retargeting solution designed to help B2B marketers increase awareness and build influence. The complete retargeting solution…

February 28, 2014
Written by Kim Zimmermann

Turning Up The Volume On Revenue Marketing at REVTalks

Revenue marketing impacts a number of initiatives — sales and marketing alignment, demand generation and lead management, just to name a few. The Pedowitz Group recently brought together a number of senior marketing executives for targeted discussions about the topic of ROI and how it relates to the various aspects…

February 4, 2014
Written by Kim Ann Zimmermann, Managing Editor

LeadMD Rolls Out New Learning Platform Focused On Marketing ROI

LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online classes and other learning resources, according to company officials. "So often companies make a…

September 27, 2013
Written by Kim Zimmermann

Bulldog Solutions Kicks Off PowerPlay Marketing Program

Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey. Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and…

September 13, 2013
Written by Kim Zimmermann

Sales Enablement In The Spotlight As Pressure Builds To Convert More Leads

Marketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the walls are tumbling down. It is no longer a question of how many leads marketing…