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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Skura Upgrades Sales Enablement Platform For Greater Visibility

Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process. This next generation technology, which the company calls adaptive sales enablement, is designed to align customer interests and behavior with the content, messaging, and activities…

Demandbase Adds Automated Audience Building To Retargeting Platform

Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new functionality builds on the company’s recently released retargeting solution designed to help B2B marketers increase awareness and build influence. The complete retargeting solution…

LeadMD Rolls Out New Learning Platform Focused On Marketing ROI

LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online classes and other learning resources, according to company officials. "So often companies make a…

Bulldog Solutions Kicks Off PowerPlay Marketing Program

Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey. Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and…
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