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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even started documenting some of these talks in our new CXO Conversations series!

Gong Secures $200M In Series D Funding

Gong, the Revenue Intelligence Platform that uses artificial intelligence to support revenue teams, announced its success in raising $200 million in Series D funding, bringing the company's valuation to $2.2 billion. With total funding reaching $334 million, the company plans to fulfill market demand for its Revenue Intelligence Platform, reinforce its market leadership and…

Clari Unveils Adaptive Revenue Metrics Solution

Clari, a revenue forecasting and pipeline management platform, launched an Adaptive Revenue Metrics solution within its Revenue Operations Platform, aiming to help buyers identify risk factors and increase confidence in their decision-making process. BACK-OF-THE-BOX DETAILS Clari’s Adaptive Revenue Metrics allow everyone on the revenue team to dynamically inspect and analyze their…
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