Law firms operate in a fast-paced, high-pressure environment where prospective clients expect immediate connection and reassurance. Hesitation or delayed follow-up can mean losing highly qualified leads to a competitor within minutes.
Yet many firms struggled with visibility into where their leads were coming from, how well their intake teams were performing, and which marketing investments were actually producing results.
MarketCrest LLC is an digital marketing firm focused on the growth of immigration and family law firms. Since 2016, they spent two years embedded daily inside a $5 million firm to learn the ins and outs of life inside of a law firm.
Missed Phone Call, Opportunities
The largest issues they encountered is without accurate attribution; firms often relied on assumptions— believing the “phone wasn’t ringing” or that certain channels were ineffective. The reality is the firm was missing calls, misjudging ROI, or under-resourcing their intake process.
MarketCrest determined that a platform was needed to provide real-time insight, complete transparency, and verifiable proof of marketing performance to help their clients grow with confidence. To that end, they turned to CallRail.
Working with CallRail
CallRail, a lead engagement platform serving more than 2205,000 businesses worldwide, is an AI-powered solutions help businesses attribute each call, text, chat, and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities.
“From the very beginning, we’ve put all of our clients on CallRail. It’s the only call tracking solution we’ve ever needed,” said MarketCrest president and CEO Scott Berry.
Action Plan
The plan from CallRail focused on three areas: Comprehensive call tracking, Conversation Intelligence, and AI-powered after-hours coverage. For call tracking, they assigned unique tracking numbers to every marketing channel— from online channels like Google Ads, website landing pages, and Google Business Profile— to offline channels such as billboards, radio, bus wraps, and magazine ads. This attribution model gave MarketCrest the ability to pinpoint exactly which campaigns generated calls.
In regards to Conversation Intelligence, they leveraged transcription and other features to quickly review calls, scan for lead quality and better prioritize follow-up. And for nights, weekends, and lunch breaks when intake teams weren’t available, an AI voice assistant answer calls, collect caller details, qualify inbound leads, and provide summarized data to ensure no lead went untracked.
This approach allowed MarketCrest to deliver “undeniable proof” to clients— shifting marketing from guesswork to transparent, measurable performance, according to Berry.
By the Numbers
The measurable outcomes for MarketCrest’s clients that turned marketing spend into tangible revenue and exposed gaps in intake operations, including:
- Rapid firm growth: For one immigration law-firm client, MarketCrest helped scale revenue from *$800,000 to $3 million in one year – and then to $5 million the next year.
- Better budget allocation: In a clear demonstration of value, they showed a client that a $30,000 paid-ad budget could generate more than 500 qualified leads – representing nearly $1 million in potential revenue, outperforming an equal spend on a billboard campaign.
- Recovering lost opportunities: For a firm that believed “the phone wasn’t ringing,” CallRail’s “Calls by Time of Day” report revealed they missed 25 calls in a single month, all during their staff’s lunch break – resulting in what could have been “tens of thousands” in lost cases. With that insight, MarketCrest helped the firm adjust intake coverage.
- Improved transparency & trust: By attributing real leads and revenue back to marketing channels, firms moved away from “gut-feeling” marketing decisions. MarketCrest gained credibility with clients by providing data-based, defensible reporting.
“CallRail allows us to provide the client with undeniable proof of the leads that they’re getting for their advertising dollars,” said Berry. “There’s no reason to roll the dice. We know for sure what you’re getting.”
“Foundational Component”
By combining call tracking, Conversation Intelligence, and AI-assisted intake, MarketCrest ensured that no lead is missed and that every interaction is accurately attributed back to the marketing source that generated it. This data-first approach empowers firms to make informed decisions about budgets, staffing, and strategy, replacing guesswork with verifiable insights.
With CallRail, MarketCrest delivers a level of visibility and accountability that strengthens client trust and drives sustainable, measurable growth.
“MarketCrest’s long-term success with law firm clients is rooted in its commitment to full marketing transparency, which is why CallRail is a foundational component of every engagement,” said Berry
