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Xactly Unveils New AI Agents to Optimize GTM Strategy

Published: December 11, 2025

Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs.

Businesses face constant pressure to adapt their sales strategies and motivate their teams effectively. The Xactly Incent AI Agents address these challenges head-on. For sales performance management (SPM) practitioners, the agents drive gains in agility and operational efficiency by automating complex processes.

For sellers, the new AI-powered tools empower them to better understand their performance and commissions, interact with their plan documents and policies, and initiate disputes through a more intuitive, intelligent interface.

Xactly’s Li Comments

By leveraging Xactly’s two decades of proprietary data, this dual-capability approach ensures that practitioners can focus on strategic initiatives while sellers remain informed, engaged, and motivated to accelerate revenue growth, according to Christopher Li, SVP of Products at Xactly.

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“Our ability to lead the market with AI-focused innovation stems from the core platform we’ve spent years perfecting,” said Li. “The new Incent AI Agents are a powerful example of this. They leverage our unique AI architecture, which understands the robust business logic of incentive compensation, all running on a unified data and security model.

Uses for SPM, Sellers

The Xactly Incent AI Agents offer a collaborative and intuitive experience, delivering capabilities through two complementary agents tailored for key roles.

For SPM Practitioners:

Accelerate Program Design: Rapidly model and deploy new incentive plans using natural language prompts, significantly reducing the time from design to implementation.

Optimize Performance: Gain deep, data-driven insights into the effectiveness of compensation plans and identify opportunities for improvement.

Enhance Agility: Quickly adapt incentive programs to shifting market dynamics and business objectives, ensuring that sales teams are always aligned with strategic priorities.

For Sellers:

  • Access Plan Insights: Empower sellers to better understand their performance, commissions, and interact with their plan documents and policies.
  • Improve Visibility: Give sellers a clear line of sight into their earnings, allowing them to explore what they earned and why.
  • Streamline Inquiries: Allow sellers to initiate disputes and get answers about their compensation through an intuitive, intelligent interface.

The launch of the Incent AI Agents represents a major step in Xactly’s mission to deliver an autonomous revenue lifecycle. “This allows us to move beyond automation into truly agentic intelligence, giving GTM teams the speed and adaptability to drive sustained growth,” said Li.

To learn more about the upcoming Xactly Incent AI Agents and the Xactly Intelligent Revenue Platform, visit the Xactly website.

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