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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for…
The B2B Marketer’s Guide To Events In The Metaverse

The B2B Marketer’s Guide To Events In The Metaverse

As artificial intelligence (AI) continues its evolution — it’s predicted that the AI market will keep growing by at least 120% annually — it’s not surprising the metaverse came to fruition. As it quickly enters the B2B space as a way of enhancing events through immersive and interactive experiences, experts…
ON24's Go Live Solution Is Now Available

ON24's Go Live Solution Is Now Available

ON24, a digital experience platform, released ON24 Go Live, a self-service solution designed to help users stream live video events and deliver interactive, engaging experiences for audiences. The solution, which is available now, was first introduced at the company's “ON24 Experience: Innovation in the Age of Engagement” event in October…
Cvent Partners With ID.me To Enhance Event Health & Safety

Cvent Partners With ID.me To Enhance Event Health & Safety

Cvent, an event management software company, joined forces with ID.me, a secure digital identity network, to create Cvent Health Check, a solution designed to bring seamless health, testing and vaccine status verifications to hybrid and in-person events in the U.S.
CleverTap Names Sidharth Malik As Global CEO

CleverTap Names Sidharth Malik As Global CEO

CleverTap, a user engagement and retention cloud, appointed Sidharth Malik to Global CEO as the company focuses on growth, which includes international expansion and new capabilities to help digital consumer brands increase their customer retention and foster lifetime value.
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