Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major evolution in how enterprise brands connect with buying committees worldwide.
The expansion, part of Madison Logic’s ABM portfolio, removes typical regional or platform limitations to enable marketers to run fully integrated, cross-channel ABM campaigns that reach in-market accounts anywhere in the world on billions of devices.
The global expansion enables marketers to reach and influence buyers wherever they watch, listen, work, or research. By unifying CTV and audio advertising with display, social, and content syndication, teams can now run coordinated, cross-channel campaigns with global consistency and precision.
Madison Logic’s Turco
As Madison Logic CEO Keith Turco details, the modern B2B buying journey has grown more complex and self-directed, with decision-makers consuming content across more moments of their day—streaming video, listening to podcasts, and moving fluidly between devices. This shift has expanded influence points while exposing the limits of ABM platforms still built around desktop-bound, 9–5 engagement
“As buying groups adopt new consumption habits, the cost of standing still is lost visibility,” said Turco. “This is another step forward in our journey in developing the most robust ABM portfolio in the industry aimed at empowering B2B marketers as they face an increasing complex ecosystem where decision makers are consuming content across an increasing number of screens in a 24-7 environment.”
Benefits to B2B Marketers
This enables B2B marketers to achieve:
- Increased Influence & Reach Across Buying Groups: Engage key stakeholders and widen circle of influence worldwide across the devices they use every day.
- Unified Multichannel ABM Activation: Seamlessly execute integrated global campaigns across CTV, Audio, Display, Content Syndication, and LinkedIn—all from a single platform.
- Revenue Impact Measurement: Tie marketing impact to revenue outcomes and drive strategic adjustments that maximize the return on every dollar spent.
“We are hitting people in their at work state of mind, when they’re on their way to work, when they’re on the treadmill, when they’re on their way home from work, when they’re on their walk on the weekend,” said Turco. “B2B advertising is no longer a nine to five thing, it’s a 24/7 thing. So we are taking advantage of the multi-screen format, of the streaming abilities.”
Global Reach
Madison Logic’s performance-first, all-in-one ABM platform offers more reach via native paid media channels than any other ABM provider. With 20 years of data and insights powered by AI, the company empowers modern marketers to identify high-intent accounts, own the buying journey by creating lasting impact at every interaction, and measure cross-channel engagement in real time to drive smarter investment decisions.
“TV and audio allow you to be performance-based. It’s measurable, it’s targetable, it’s right message, right place, right time, at the individual level, at the account level,” said Turco. “You can stream on your computer, stream on your phone, stream in your car. So taking advantage of those looking at the buy in groups, looking at hitting them when they’re in their network, state of mind, doing it globally for a more comprehensive global plan—business decision makers don’t just sit in the States. And in order to hit the global buy in group, it was critical that we launched it that way.”
Madison Logic’s expanded global CTV and audio offerings are now available to all clients, visit www.madisonlogic.com.
