Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise?
That is the subject of our next webinar, sponsored by Demandbase, titled AI Meets ABM: What’s Actually Working vs. What’s Hype on Sept. 24 at 2 p.m.
In this webinar, join Demandbase’s Alicia Hale, senior vice president of Growth Marketing, is joined by Jean Cameron, Senior Director of Global Field and Partner Marketing, as they take a strategic deep-dive in separating AI substance from the AI spectacle.
Hale and Cameron will hold a candid discussion on how AI is reshaping ABM in real, practical ways. They’ll share proven use cases, real-world lessons, and clear guidance to help you separate hype from value.
You’ll learn how to:
- Identify high-value AI use cases for ABM;
- Leverage AI to scale campaigns without losing authenticity or the human touch;
- Combine first-party and third-party data to fuel smarter AI-driven engagement; and
- Align marketing and sales with AI to drive revenue outcomes faster
If you want a clear roadmap for turning AI from buzzword into business advantage, this session is for you.
So click here to sign up to join us on Sept. 24 for this informative webinar that will help you navigate the best uses of AI in ABM.
