As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.
Hubb, a virtual event management software provider, offers attendee engagement and data analytics tools to help brands create and promote engaging digital experiences while automating their event building/management process.
Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ initial integration with LinkedIn Marketing Solutions in 2018.
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.
On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion. The acquisition — said to be the biggest in Salesforce history — will combine the Salesforce CRM with Slack’s enterprise communications platform to…
In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen customer relationships.
Certain, an enterprise event experience and management platform, has partnered with virtual events and experience platform Hartmann Studios to expand its virtual, hybrid and in-person events for enterprise marketing efforts.
The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in a fully digital space. The now virtual event will feature 50+ sessions taking place over a three-day period, divided between six content tracks: Marketing Strategy, Demand Gen Summit, REVTalks, Channel Marketing, Flip My…